![]() ![]() When you edit your text for the first time, force yourself to remove 50% of the words. Nobody wants to read a gigantic wall of text. ![]() Also, consider breaking up lengthy text with subheads, bullet points, images, infographics, and animated GIFs (such as the two examples above from Peak Design’s Mobile Kickstarter campaign. To avoid the TL DR trap, keep things short, simple, and scannable. In the Story section of your page, explain your product and what makes it unique in the first two sentences. The title and subheading should instantly give a clear picture of what your project is about. Your campaign page is an opportunity to highlight your project’s unique selling proposition. The best ones craft a compelling narrative. Project pages should deliver key points quickly and simply, rather than befuddle backers with unnecessary information. Check out the six tips below, and find out how to make a strong impression with your Kickstarter page. Yet many don’t live up to their full potential: they’re disorganized, distracting, or fail to grab readers’ attention. Submit your project here for a chance to have our team advise you on everything from project images and copy to reward tier structure and stretch goals!**Ī Kickstarter campaign page is a potent tool in your marketing arsenal - it’s an important sales pitch for your crowdfunding campaign. **BackerKit will be reviewing select Kickstarter campaign pages live on October 14th at 10 AM PT.
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